Now Imelda should be filled with the spirit of the divine Lord (after being hoodwinked into attending World Youth Day Sunday mass…don’t ask...cos it's not a shoe I'd wear again) but my holy vessel froths over with rage!
Take a close look at this. Do you see anything unusual?
What about now?
‘Carrie and IMELDA…step this way’. Those flee ridden gypsies behind Shoewawa have amended their URL extension to include my name!!! The cute Chihuahua logo masks a wretched corporate bully intent on targeting the weak and defenceless (the irony isn’t lost on Imelda) to preserve market share.
So we all know that our URL extension helps to optimise our blogs. By including words like ‘high heels’, ‘designer shoes’, ‘celebrity feet’ or ‘Imelda’ the probability of your site ranking closer to page one on those searches is greatly increased. I ran two searches - one on ‘imelda celebrity shoes’ and the other on ‘Imelda high heels’, Shoe ranked on pages 6 and 7.
Technically their actions aren’t illegal but they demonstrate the extreme lengths to which big corporate sites will go when they feel they’re being threatened. ‘What guys, traffic and ad revenue is down so you thought you’d try and feed off my hard work and I wouldn’t come out swinging? Stoopid Fucks. Everybody knows not to cross the Despotic Queen’
Naturally I don’t expect that after this post I’ll end up on Shiny Media’s 2008 list of the Top 10 most influential Footwear Blogs. C'est La Vie. But your putrescent actions have already confirmed that in your eye's I am the most influential footwear blogger. Interestingly, you didn’t shadow the Manolo or Meegan Cleary maybe you knew you wouldn’t get away with it right? Even with a team of 7 people you still can’t match Imelda’s original content and speed to publish and you never will. Go ahead siphon off Imelda’s search engine traffic, but you’ve just opened Pandora’s Box, and inside there’s a supercharged TASER that has Shoewawa’s name written all over it!
Amber McNaught I’m open to an explanation, you can reach the despot at imelda@imelda.com.au
Out with the bad news and in with the good news.
It would appear my penchant for wearing miss-matched shoes has caught the all seeing eye of WGSN (the worlds most influential trend forecasting website). A well-connected Imeldette emailed The Despot this mood board last Friday, for A/W 09/10 the site is predicting:
‘Left and right shoes take on their own distinct personalities with mix and match elements. Quirky graphics have a handmade feel and the unexpected emerges through surprising functionalities’.
I really don’t care what that means because Imelda’s a TREND…can you believe it?? You can read my original post on mix and match HERE. I’ll post some more ‘mix and match’ shenanigans later in the week!
Happy and Holy times. 67.7% of you voted that Imelda is the only despot who should be allowed to sport red and racy shoes. Now that the Holy Sea has receded, these John Galliano pumps are all mine. Thanks to everyone for votingxxx
This week’s ‘Should Imelda Buy?’ is from Donna Karan’s sacrificial offering collection. I’m sure the press release read ‘slaughtered animals are bled, dried and then mounted onto shoes in an attempt to please the Shoe Gods’. Correct me if I’m wrong, but isn’t that a dead chicken?
Imelda has a hot line to the Gods and when we spoke this morning, they didn’t sound so pleased. But I’m going to Sumba with the devil and ask my Imeldette’s ‘did the God’s get it right?’















Bad news, I won't be coming to Oz in september i'm going to europe instead. Long story. I'll still come early 2009. *sigh*
Things happen...
Those heels are crazy, for some reason I can picture giselle bundchen strutting them on a runway!
I'm jealous I wasn't there at world youth day, I really wish i could have been.
I miss oz maybe i'll move back..so conflicted.
Posted by: Jen | July 21, 2008 at 12:26 PM
Yes I sort of had issues with my bf and we got into a fight which lasted for a while and he booked his flight without me! so i'll be going to europe instead. I'll be coming in march 09 with or without him for sure;)
Posted by: Jen | July 21, 2008 at 01:20 PM
Well I cannot make up my mind! On one hand those shoes make me smile.
On the other they also make me cringe.
I get the motivation but can't help but think it was taken to an extreme here.
I'll vote no for now!
Posted by: Rebecca | July 21, 2008 at 01:39 PM
Jen - and off the runway a crazy old bird lady!
Rebecca - well cast!
Posted by: Imelda Matt | July 21, 2008 at 01:44 PM
I'm so proud of you for sticking up for your own blog, and in turn bloggers the world over by protecting the integrity of what we do.
Although many of us don't have the backing of a major media outlet, our voices are considered important and authoritative by many, many people who tune in daily to hear our thoughts and ideas.
You'll always have the support of your readers to rely on, next stop, tasers.
LM
x
Posted by: Lady Melbourne | July 21, 2008 at 02:11 PM
no one f*cks with imelda right?
Everyone knows you're the #1 shoe blog; you scary taser weilding, mismatched shoe trend starter, witty freak. Go imelda! You put that puppy to sleep.
Posted by: a dreamer | July 21, 2008 at 02:21 PM
LM - many thanks for you words of encouragement. Taser heeled shoes are on and the despot is geared for action.
dreamer - No one's ever lived to tell the tale! thanksx
Posted by: Imelda Matt | July 21, 2008 at 02:29 PM
Motherfucker! Excuse my French, but I am fucking furious on your behalf. This Shoewawa behavior is so egregious, it makes me sick.
Let us focus on the fact that they feel threatened by you.
I wish I could defend your honor in some way. Grr.
Posted by: Sister Wolf | July 21, 2008 at 04:12 PM
Oh my gosh, how sneaky is that website?!! they need a big smack for taking advantage of Imelda!
I love your shoe mix, it is such a fab and original idea, those people obviously must have just been inspired by your impeccable style ;)
Posted by: Rachel | July 21, 2008 at 05:23 PM
Shoe/chicken could be slaughtered again in a Voodoo ritual to cleanse your blog of the shoewawa. But I've said it before Immie; imitation is the highest form. It means you've arrived in this town. Enjoy. xx
Posted by: hammie | July 21, 2008 at 05:24 PM
I would've loved to catch up with you!!! The plan is to come up before Christmas, so I'll let you know.
xx
Ps: Don't let the man (or woman in this case) get you down - fight the bastards!!!
Posted by: Enkha X | July 21, 2008 at 07:05 PM
Dear Mrs M,
Funny how we are both fucking pissed off with similar issues at the same time.
At least the perpetrator in your case is of a "higher calibre". On Saturday, I realised that some amoebic scum-of-the-earth had copied at least 14 of my posts, word-for-word, picture-for-picture, without my permission, onto various dodgy "blogs" that they host, hoping to pass my posts off as their own. One of them dubious places was "Premier Pure Nudes Site".
"Kan nin lau bu eh chow chee by! Tiew neh ah ma ge chow hai!", I say, in super-vulgar Chinese dialects, from us, to these end-of-the-foodchain low-lives.
Posted by: the likkle girl who wurves pwetty things | July 21, 2008 at 09:26 PM
Omg how cheeky!!!!! And thank you so much for the lovely comment :)
Posted by: dapper kid | July 22, 2008 at 12:31 AM
That is lower than low. They'll get their comeuppance, though - from your TASER. It's just a matter of time.
Short but sweet opines: love the mismatches, hate the voodoo chicken heels.
Posted by: Sal | July 22, 2008 at 01:50 AM
You get 'em, despotic queen of all that is right in the world of fashion blogging. I too have fallen prey to this impish tactic and think it sucks balls. Really huge, saggy, hairy, sweaty, old man balls.
Posted by: trend de la creme | July 22, 2008 at 02:36 AM
Of course you would end up in that list of best shoe blogs. Yours is the best I have seen. <3 Thanks for your wonderful comment in my blog, by the way. :) I always love to read what you have to say.
Posted by: fashion chalet | July 22, 2008 at 03:39 AM
no class, zap da shiny bitches!
and donna's shoes, is this what happens when you do too much yoga?
Posted by: fashionherald | July 22, 2008 at 04:12 AM
I think your writing is original and innovative, and it's impressive being able of doing a blog online about shoes!
Posted by: atelier | July 22, 2008 at 04:49 AM
I think your writing is very original and innovative, and it's impressive being able of doinng a blog only about shoes. BTW, I think the same about Dior windows
Posted by: atelier | July 22, 2008 at 04:53 AM
Sneaky indeed.
As for mismatched shoes, I love my Camper twins. They're thong sandals, with the left being an off-white dove and the right a perfect green olive leaf garland/branch.
Sounds ghastly, but they're shockingly flattering and subtle on. I bought them in San Fran some six years ago.
Posted by: Miss Cavendish | July 22, 2008 at 04:53 AM
Shoewawa wants to be Imelda, but there can only be one!!
Read, "My quest to become Imelda Marcos - is it always a case of the more the better?"
http://www.shoewawa.com/2007/08/my_quest_to_bec.html
Posted by: Trend de la Creme | July 22, 2008 at 05:03 AM
Violence is the only answer for those coat-tail-riding wannabes. And that shoe is like one of those crazy hairless cats with the tuft of fur around the neck...
Posted by: K-Line | July 22, 2008 at 06:44 AM
Hmm.... well spotted but I'm not sure if Shoewawa did it to nab you at the search rankings....the Shiny Media girls are pretty sweet...
Posted by: susie_bubble | July 22, 2008 at 07:27 AM
SW - as I suggested an 'full' adult nappy should do it!
R - thankx and yes a smack is forthcoming!
H - I guess no one arrives intact, we all need a few battle scares to prove our worth!
E - sounds cool, I should be down in Melbourne before Christmas so we should catch up then.
Likkle - how did you find them?????
DK - your welcome, I look forward to your follow up post.
Sal - lol...voodoo chicken heel...I nearly spat coffee over my monitor!
Trend - I still remember your post. Stealing content is a far worse crime than an amended URL. Thanks for the link...
FC - I don't think I will and it doesn't bother me. I didn't start blogging so I'd end up on any list, I started because I love shoes and I love Imeldaxxxx
FH - I think yoga's just one of the reasons
A - thank you for your lovely words and yes pity about the windows.
MC - OK, let's see 'em...pony up the pictures.
K - the cats owner would be a an older gay man who loves musicals and dresses his cat like Dolly Levi!
SB - then why? then be 'nice' but it's still a doggy thing to do.
Posted by: Imelda Matt | July 22, 2008 at 08:11 AM
How dare they!?
Posted by: enc | July 22, 2008 at 10:09 AM
:O first I have a blog copycat and now you're being cyber used. What is the blog world coming to? It's the season for standing up for our rights, taser in hand.
Posted by: te | July 22, 2008 at 11:23 AM
Ah those poor misguided fools. How dare they attempt to cross swords with the mighty Imelda. No doubt your late husband is spinning in his grave knowing that some weakling is trying to muscle in on your good name. No doubt you will remember the many things that can be done to maintain your steel grip on power!
And perhaps a brief email to the matrons at Google about them misusing, using a non-relevant (to them) term in there title/URL.
Google hates naughty web sites!!!
Posted by: Kent | July 22, 2008 at 12:53 PM
Whew! Don't make a despot angry!
Posted by: WendyB | July 22, 2008 at 02:23 PM
what are they thinking that us savvy gals will buy feather/chicken shoes just b/c they are designers...
Posted by: savvymode | July 22, 2008 at 05:51 PM
GET OUT!
Posted by: Francis Girard | July 22, 2008 at 07:56 PM
I'm sooooooooo furious to know this!!!!!!!
How can they do it, well they can, but they shouldn't!!!!!!!!!!!!!!
I think it's the risk of being so great as you are.
They try to folish people, but true Imeldetes don't let them fool!!!!!!!!!!!!
So you have all the support we can give you. Count with me always dear.
About that shoe... I must get into the spirit, right now I'm not feeling it.
(your blog always forget my personal info, hope YOU don't)
Love sweetheart
Sxxxxxxxxxxxxxx
Posted by: The Seeker | July 23, 2008 at 02:43 AM
Congrats!
I totally love googling CC to see where I come up . . .
Posted by: Couture Carrie | July 23, 2008 at 04:31 AM
enc - indeed
Te - it's a fight to the death
Kent - thanks for the advise
WB - that's right!
savvy - perhaps...
FG - SHUT UP!
Seeker - thanks..your not the first person to tell me that, I wonder if it's a problem with typepad
CC - thanks
Posted by: Imelda Matt | July 23, 2008 at 06:43 AM
Oh no they didn't! Naughty bastards. They deserve a zap.
Posted by: Psyche | July 23, 2008 at 09:40 AM
I tracked down the motherfucker that is running all of those fake sites (by pulling in RSS feeds from fashion blogs and raking in fat ad revenue.)
He was STUPID ENOUGH to sign up for a Yahoo MyBlogLog account. He is the owner of blogging-secret.com and lives in Malaysia.
His email address is: inhair.studio@gmail.com
I suggest all of you send this fucker a nice email.
Posted by: trend de la creme | July 24, 2008 at 07:01 AM
LOL Imelda, you have been busy! Can't believe i missed this post. I love it! So much fire and aaaaanger!
atewrwkagoeioewja SPAZZ. rage against the machine! any excuse for a spontaneous riot!
You know that you are the one and only shoe blog. There are no others. no matter how feebly they attempt to latch onto the imelda wagon xoxo
Posted by: marmalade wombat | July 25, 2008 at 02:31 PM
P - they deserve a massive ZAP!!!
Trend - thankxxx
MW - big thanks for your kind wordsxxx
Posted by: Imelda Matt | July 25, 2008 at 05:34 PM
You do know by that Imelda Marcos is your preference and you absolutely have no right to claim that you are the only one that can use it in the net? And most importantly, in a shoe blog? Did you buy off her rights? As a Filipino and a supporter of Imelda Marcos' fashion sense, I am appalled by your sudden urge of rage. I know your name is Imelda, but Shoewawa was obviously referring to the first lady, not you, the shoe blogger.
Posted by: Hello, Imelda. | August 11, 2008 at 06:46 PM
Great to see Cory up and about and posting to you Immie. (Hello, Imelda) Pity she lost her sense of humour in the op'.
See you on next year's Fil-i-pino Mardi gras Float. I'll be the one with the extra big puff sleeves on my embroidered smock.
xx
Posted by: hammie | August 11, 2008 at 08:59 PM