LMFF PRIORITIZE THE OH-SO FASHIONABLE SOCIAL MEDIA SET

LMFF may be 5 months away but according to the event organizers, Australia’s largest ‘consumer attended fashion week’ event is already shaping up to be a social media bonanza.

Talking to Imelda, AMPR Senior Account Consultant Ben Handberg said “the online community is a priority for LMFF”. Handberg went on to confirm that event organisers are seeking to “actively foster and look after the online community”, the PR Consultant also revealed next year’s festival will involve “much more online content”

However, the question on everyone’s lips is ‘which international blogger will be bought out to cover the event?’

This morning, event organisers circulated an email announcing that ‘international guests will be revealed’ at the event’s media launch next Tuesday.

It would be fair to suggest LMFF organisers have taken close note of the publicity boon generated by Scott Schuman and Les Mads, who as part of Tourism Australia’s ‘opinion leader incitive’ were bought to Australia during RAFW. One would also imagine LMFF have made note of the publicity Filipino blogger (and Imelda’s 3^rd World Home Gurl) Bryan Boy bought to this years MSFW.

When questioned if the international guests would be on par with RAFW’s ‘international guests’ Handberg replied “It looks that way”.

While Tourism Australia’s Advocacy Manager, Trinity Scarf, has confirmed TA’s involvement, “Yes I will be working with LMFF to bring out a blogger but we haven't together finalized who it will be”

However, LMFF organizers were quick to quash (but not dispel) the rumor that event would be hosting a ‘fashion blogger’ with a spokesperson saying, “LMFF are currently negotiating with a number of social media opinion leaders”.

While it does seem like international sponsorship (to fashion events) is the new retail window installation, the spokesperson from LMFF did temper my journalistic enthusiasm by stating that LMFF’s business events and seminars were a ‘priority’ for the ‘international guests’.

This suggests that should LMFF be hosting a fashion blogger the he/she will be of serious note.

While all will be revealed next Tuesday including the festival Ambassador, Imelda can reveal that world famous fashion photographer (and friend of the Despotic Queen) Sonny Vandevelde will be exhibiting his backstage (and theft worthy) photography as part of the festival’s art program.

So between the festivals new push into social media, international guests and Sonny I’d say we’ve got the makings a fine looking fashion festival.