OMELLE ARE THE CHOSEN CHUH

Producers for the sequel of Sex & the City have reportedly updated Carrie Bradshaw’s wardrobe with Louboutin but whispers have reached Imelda’s (finely tuned) ears that LA based luxury footwear brand OMELLE are on the verge of making their silver screen debut.

While one half of Omelle’s design team, and Imelda’s playa-playa homegurrl Nicole LaFave, confirmed the brand had been approached by the movie’s 'people', she was quick to reply that 'nothing has been confirmed'.

The uber haute Omelle are no strangers to immense benefit$ of strategic product placement. Within minutes of launching their debut collection, the brand received valuable exposure when their boot (Cecilia) found its way onto the trotters of tee-vee’s then ‘it’ gurl Serna van der Woodson. Say it with me...‘cha-ching’

But LaFave was playing it cool, only going on the record to say “what a dream this would be”

LaFave might be playing possum but it’s the Despotic Queen’s opinion (thus da law) that the Producers and Stylists for S&TC have a moral obligation to support emerging (US based) footwear talent -'Think Global Act Local’. In case they need a gentle reminder of just how incredibly talented these two designers are, Imelda’s got the world exclusive preview of Omelle’s S/S 10 collection.

Titled "PLANES! TRAINS! & AUTOMOBILES!", it sees Omelle introducing heel constructions such as the Band & Ledge heels, taking inspiration from helicopters “you will see sexy chopper blades mixed with jet engine python sandals” reports Omelle’s aviatrix LaFave.

Old luggage tabs, railroad tracks, conductor hats, dashed traffic lines on pavement and shifter knobs in luxury automobiles are all key sources of inspiration in this collection. I realize it sounds like a ramshackle collection of PR gobbledy goop but as LaFave mentioned in our last interview she hordes “A LOT of reference material” and each and every reference can be seen in the collection.

Because they present such a distinctive esthetic, Omelle has quickly been established as the ‘it’ (US based) luxury footwear brand to watch, all of which makes it hard for Imelda to believe that they’re only presenting their THIRD collection.

The precision tailoring might have mommy Imelda wetter than a snack cake but its Omelle’s use of social media that really rings my liberty bell.

Recently Conde Nast owned title FN asked US based ‘Vendors to Soundoff on Using Social Networking’. While most respondents were left sounding somewhat befuddled ‘can you repeat the question?’ LaFave left her competitors chocking on her cyber dust with a comprehensive strategy.

Some of my beloved Imeldettes may find the subject (of social media) dry but since I first interviewed LaFave I’ve been watching with much interest to see how Angelle and LaFave use social media as a business empire building tool.

The designers continue to directly engage their end client via a series of pop-up concept stores and shoe parties. LaFave revealed the brand has “events planned for Las Vegas, Louisiana and Los Angeles for this holiday shopping season”

Despite the econo-misery ‘doors’ continue to open for Omelle, and from A/W 09/10 their collection will be available from Bob Ellis Shoes, Madison in Beverly Hills & in Fred Segal Santa Monica”

I know. I know. Back to the shoes…

 

According to LaFave, Omelle’s colour palette is “punchy and thirsty with some hints of gunmetal, bumper and wooden accents. The playful mixture includes colors such as speed yellow, black tire, tin snake, snake tread and vapour. The variety in surfaces and textiles ranges from painted python, tree snake and conductor stripes (seer sucker) stripes”

Angelle and LaFave have edited this collection (not that Imelda’s suggesting their previous collections have been anything other than all killer), with LaFave explaining S/S 10 is “much tighter, more focused” yet still the most perfectly crafted collection of shoes seen from any US based footwear brand...or so says Imelda.

Comments

[StyleScrybe (ShoesNBooze)]

I'm a big fan of Omelle. This summer collection is Deeee-lish! Expect to see at least one pair on my feet (and my blog).

[Make Do Style]

These look interesting - last night I saw the Zandra Rhodes shoes which also appear in SATC2 - anything not in it - Primark, H&M perhaps.

[SwanDiamondRose]

i love the 1st pair! perhaps that's what i can do now, just run through your bloggings and list off the pairs i like. you need a shopping list on the sidebar here. tick. tick.

[TheShoeGirl]

Ah such lovely shoes... these girls are really talented!