QUAND LES BLOGUEUSES S'EN MÉLENT...POUR ANDRE*

image credit / Balibulle

She’s a bi-lingual version of Imelda (albeit less acerbic), the Order’s French Field General, a sexy pair of red lips and a good friend of the Despotic Queen’s, but Miss Glitzy aka Frederique now adds footwear designer to her rapidly expanding portfolio of trickery.

In the continuing trend of bloggers teaming up with retailers/designers, the mid-market French footwear label Andre has commissioned 6 high-profile French bloggers to each design a capsule collection for the brand’s S/S10 collection.
Whilst the trend of fashion bloggers designing for retailers is almost passé, Imelda praises the company’s rapid adaptation and evolution of the concept.

By engaging multiple voices with varying fan-bases, Andre is evenly dispersing any potential (financial) risk whilst maximising the positive word-of-mouth with this exciting undertaking.

Miss G debriefed the Despotic Queen on the project early this morning and reported that it’s generating a ‘big buzz’ in the City of Light – not surprising when the combined comment count (from all 6 blogs) is 1000+ and counting.

According to Miss G, the project was initiated last October by the blistering haute blogger Walinette (Beauty And The Geek) and involved fellow bloggers Violet (Sois Belle Et Parle), Coline (Et Pourquoi pas?), Mimnor (Sushi & Pedro), Balibulle and Miss Glitzy.

A clear indication of how far bloggers have come, Walinette reports Andre C.E.O Mr. Feijoo gave the project immediate green light status…Imelda suspects Australian C.E.O’s will take note of Feijoo’s bolshie move, wait 18 months and do the same.

Guided by Andre’s team of production managers, each blogger was given complete creative control over their designs with Miss G revealing when it came time for the bloggers to select which lasts/models they would use there was – much to Imelda’s disappointment - no eye gauging, hair yanking or pillow fighting.

My only concern, why when she knows Imelda HAS a violent aversion to flats would Miss G design a pair….WHY I ask?
*Google Translate - 'When the Blogger Meddle...For Andre'

Miss Gitzy

Violet

Walinette

Coline

Mimnor